I never thought that after one week away skiing I would come back feeling this out of touch. Everywhere I turn, or click, I am constantly reminded that I’ve missed the birth of a new star – Susan Boyle.

When I finally got the chance to watch her YouTube video last night, the fact I was the 37,343,775 viewer left me needing to know more. So much so, that I managed to miss the last five goals in the 4-4 thriller between Liverpool and Arsenal. Was it really worth it?

Yes – I was amazed. I discovered an extensive Wikipedia page with more third-party quotes and references than a clients dream press release; official and unofficial fans’ websites; a Facebook profile with over 1,500,000 fans; 450 Facebook groups; untold blogs; an exclusive interview and a whole lot more.

As my research came to a close I sat back, watched the football highlights and asked myself: “How can someone become this famous in such a short space of time?”

Then I thought of the following formula:

Success = (subject + empathy + reality TV + online media + Wikis + Facebook + blogs + YouTube + forums) x (Simon Cowell + Piers Morgan)

Hang on I had missed out Twitter – how could I?!

I rushed to the en vogue site like a child looking looking for the last Easter egg in a hunt. Was she there? Yes – well her username was anyway. Nowadays you can never be sure whether it really is the celeb or the PR machine behind them. But one thing was for sure, on first site ‘Susan Boyle’s’ Twitter strategy was poor. Or was it?

There stood one measly post with a TinyURL link to the same YouTube video I has watched earlier! Surely that couldn’t be it? I know Twitter is a micro-blogging service but in its case is this little really that much more?