Hooray for the Gurkhas! It is hard to think of a group of people who deserve to be in this country more.

It is just a shame that the Gurkha veterans – some on their death beds – have been dragged through an even longer legal battle than most of them probably experienced in their military tenure. All to establish the basic presumption that: “Those who fight for our country have a right to live in our country”.

And hats off to actress Joanna Lumley, whose father was an officer with the 6th Gurkha Rifles, for campaigning for justice for this long. You deserve equal plaudits and perhaps even a few letters after your name…

But what interested me most about yesterday’s media coverage was David Cameron’s share of voice.

Where did he come from? Where has he been throughout this campaign? A text book example of how to get media coverage by piggy-backing a news story. An established brand and a solid comment with a different angle will go far.

Whether he deserves to be in the same picture or even mentioned in the same breath as the Gurkhas, or Joanna Lumley, is a different matter. But job done – another shot fired at Gordon. Only time will tell whether it is just a flesh wound or another nail in the coffin…