Read a couple of reviews about Google’s Nexus One during my two hour commute (bloody snow) into the office this morning.
While I’m sure there are genuine improvements to the Android operating system, possibly even functions that are better than the iPhone, it seems that thanks to Google’s PR team, the poor Nexus One was on a hiding to nothing before it was even launched.
One of the first rules of PR is to avoid over-hyped headlines in press releases, but to continually leak information that suggests it’s an ‘iPhone killer’ seems ludicrous. They’ve certainly minimised its chances for success…
However, PR gripes aside, history tells us that when it comes to hardware Apple is rarely beaten.
For me, you only have to look at the failed attempts of MP3 companies to take on the iPod to know that the Nexus One will not beat the iPhone.
But as they say: “time is a healer”. So let’s see what positives both customers and Google’s PR team have to say about it in the coming months.
In the mean time, I’m sticking with my iPhone and the video below shows one of the many reasons why:
BSkyB will launch its Sky Player online TV service on Microsoft’s XBox 360 tomorrow.
The Sky Player will provide video-on-demand service and access to live TV on 24 channels including movies and sports.
It will also provide a range of “unique interactive services”, including apps that allow viewers to communicate real time via XBox Live avatars while watching Sky Sports, and Twitter and Facebook apps in association with TV programmes.
For the app loving, football following, social media sort it seems a dream come true…
But there’s a catch. You’ll need an XBox Live Gold subscription for this one, and you’ll also need to be subscribed to Sky Movies and Sky Sports.
Its not been around since the nineties and with all between now and then, for many, today is the launch of the Sony What, man?
Yes, the Walkman is an iconic brand but for those younger than 20, few will appreciate what it symbolises.
Granted, its had a massive revamp and with features like: OLED touchscreen, Wi-Fi and built-in noise cancellation it does have a chance of competing.
But for me the Apple brand is far too powerful. And its not only established amongst today’s ‘trendies’ its also part of the lives of the then, ‘early adaptors’. Most of whom are now too stuck in their ways to change.
So apart from an: “Oh, Doris they have bought the Sony Walkman back, do you remember that when cassettes were around”? Or a: “Bruv, that Danielle Bux is fit man, init”? I doubt many Apple fans will be motivated to change – especially with price tag of £200+.
Let’s be honest, even Sony themselves admit: “We hope it will rival the iPod“. Not a convincing enough statement for me. If they don’t have much faith, then why should we?
