SideWiki allows members of the public to contribute information next to any webpage. You install it as a browser sidebar and once installed, you can read and write entries along the side of the page.

Having already been sidetracked by the new gizmo and a client with poor reviews, I am of the opinion that it will be another important thing for digital PRs to manage.

While there are some safeguards built in, it is essentially a licence for web-rogues to have a pop on any website they want to.

Some say it’s a good thing for the legal professional, but for PRs is it just another thing to monitor in a long list?

To be fair it probably is. But lets not get too down-beat – I’m sure it will present many ‘opportunites’ too. Besides, some clever-tech will soon design a programme were you can monitor all your important websites in one. That’s if Google has not already done so…

More info below: