Its not been around since the nineties and with all between now and then, for many, today is the launch of the Sony What, man?

Yes, the Walkman is an iconic brand but for those younger than 20, few will appreciate what it symbolises.

Granted, its had a massive revamp and with features like: OLED touchscreen, Wi-Fi and built-in noise cancellation it does have a chance of competing.

But for me the Apple brand is far too powerful. And its not only established amongst today’s ‘trendies’ its also part of the lives of the then, ‘early adaptors’. Most of whom are now too stuck in their ways to change.

So apart from an: “Oh, Doris they have bought the Sony Walkman back, do you remember that when cassettes were around”? Or a: “Bruv, that Danielle Bux is fit man, init”? I doubt many Apple fans will be motivated to change – especially with price tag of £200+.

Let’s be honest, even Sony themselves admit: “We hope it will rival the iPod“. Not a convincing enough statement for me. If they don’t have much faith, then why should we?